By Craig Webb, President, Webb Analytics
Earlier this summer, Webb Analytics asked building material dealers nationwide to rate four different brands of pressure-treated lumber. The 131 respondents gave each of the four brands distinctly different ratings, often for different reasons.
Asked to rate overall satisfaction on a scale of 5 (high) to 1 (low), here's how the brands scored:
Culpeper: 4.50
Doman: 4.09
YellaWood: 3.95
ProWood: 3.86
Dealers also were asked to rank the brands on eight different qualities: Responsiveness, Product Quality, Breadth of Portfolio, Value for Price, Innovation, Availability, Education, and Marketing. Culpeper got the highest score for responsiveness, but it also received the high score on six of the other seven. The exception was marketing, where YellaWood scored highest.
ProWood's highest-rated quality was its availability, while Doman's best scores were a tie between responsiveness, product quality, value for price, and availability.
When the scores for all eight qualities were combined, Culpeper averaged 4.23 while YellaWood scored 3.96, Doman 3.50, and ProWood 3.42.
The survey was underwritten by Culpeper, but Webb Analytics was solely responsible for conducting the survey and compiling the results.
Methodology: The results were taken from an e-mail survey of roughly 4,150 people who work at lumberyards or distribution operations. Customers at The Home Depot, Menards, and the biggest independent dealers were excluded on the assumption that they had little control over which product their company stocked.
A total of 131 responses were received. The vast majority filled out the complete survey, but a few skipped questions, so not all of the answers add edup to 131. Scores calculated were based on the number of answers to that particular question.
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